AudienceIntel™ is a web analytics tool that delivers real-time consumer economic and financial insights for your entire digital landscape – website, digital ads, email campaigns, and mobile presence.
AudienceIntel intelligence enables marketers to better evaluate the audience actually viewing and responding to their ads or other online campaign components (landing pages, email, etc.). By measuring audiences in terms of their estimated economic and financial characteristics, AudienceIntel allows marketers to evaluate digital activity in real time and make instant adjustments that help optimize marketing budgets and ensure the right message is reaching the right audience.
On the AudienceIntel dashboard, you can gain insights about the total visitors to your website, ad, or campaign. In the top portion of the screen, you can view website traffic metrics based on your selected date ranges. The scored audience graph below shows you how your traffic is represented among various segments using economic and financial metrics from Equifax. This helps you to better understand the likely financial capacity of your website visitors. For example, do most of your website visitors have estimated annual household incomes of $50K–$60K? $125K–$150K? AudienceIntel can help you find out!
Marketers are paying to put millions of impressions in front of consumers who are likely well outside of their target segments. These consumers are either unlikely to convert or could result in unprofitable conversions.
AudienceIntel enables marketers to better evaluate the audience which is actually viewing and responding to their ads and other digital marketing efforts. By measuring audiences in terms of their estimated financial characteristics, AudienceIntel enables instant adjustments that help optimize budget dollars and better ensure the right message is reaching the right audience.
You can use AudienceIntel to track multiple landing page treatments, or any other kind of A/B testing, to determine which page resonates best with your target audience. You can use the real-time filtering capabilities to compare specific designs, layouts, or ads – and measure results instantly. Test, improve, and repeat with AudienceIntel.
Using our current filtering capabilities, you can track each page in your conversion funnel to see where users are dropping off. Coming soon, we will make it even easier to compare steps in your funnel and help you see the difference between the audience that lands and the audience that converts. AudienceIntel can help you increase your conversions while spending fewer marketing dollars.