Features


Bulls-eye target with targeted income and discretionary spending segments

Introducing AudienceIntel

AudienceIntel™ is a web analytics tool that delivers real-time consumer economic and financial insights for your entire digital landscape – website, digital ads, email campaigns, and mobile presence.

AudienceIntel intelligence enables marketers to better evaluate the audience actually viewing and responding to their ads or other online campaign components (landing pages, email, etc.). By measuring audiences in terms of their estimated economic and financial characteristics, AudienceIntel allows marketers to evaluate digital activity in real time and make instant adjustments that help optimize marketing budgets and ensure the right message is reaching the right audience.


Try AudienceIntel for a free 30-day trial today!


Line graph of visitor traffic on top and bar graph of income financial capacity on bottom

What intelligence can I gain from AudienceIntel?

On the AudienceIntel dashboard, you can gain insights about the total visitors to your website, ad, or campaign. In the top portion of the screen, you can view website traffic metrics based on your selected date ranges. The scored audience graph below shows you how your traffic is represented among various segments using economic and financial metrics from Equifax. This helps you to better understand the likely financial capacity of your website visitors. For example, do most of your website visitors have estimated annual household incomes of $50K–$60K? $125K–$150K? AudienceIntel can help you find out!


Bar graph shows comparison of discretionary spending vs. US Household Distribution

Use website traffic analysis to verify that you are reaching your target audience

Marketers are paying to put millions of impressions in front of consumers who are likely well outside of their target segments. These consumers are either unlikely to convert or could result in unprofitable conversions.

AudienceIntel enables marketers to better evaluate the audience which is actually viewing and responding to their ads and other digital marketing efforts. By measuring audiences in terms of their estimated financial characteristics, AudienceIntel enables instant adjustments that help optimize budget dollars and better ensure the right message is reaching the right audience.


Try AudienceIntel for a free 30-day trial today!


Line graph with filter capabilities for A/B testing and comparison

Keep your prospects and customers engaged on your site

You can use AudienceIntel to track multiple landing page treatments, or any other kind of A/B testing, to determine which page resonates best with your target audience. You can use the real-time filtering capabilities to compare specific designs, layouts, or ads – and measure results instantly. Test, improve, and repeat with AudienceIntel.


Bar graph with conversion rate funnel steps

Use data analytics to ensure your website is driving conversions

Using our current filtering capabilities, you can track each page in your conversion funnel to see where users are dropping off. Coming soon, we will make it even easier to compare steps in your funnel and help you see the difference between the audience that lands and the audience that converts. AudienceIntel can help you increase your conversions while spending fewer marketing dollars.


Try AudienceIntel for a free 30-day trial today!